The Stahl & Stahl Group PinPoint Marketing Advantage

Because we are part of Better Homes and Gardens Real Estate we have access to stats and data from Meredith corporation. Meredith Corporation owns the Better Homes and Gardens magazine as well as several others including Time, Fortune, People and Sports Illustrated. With this unbelievable amout of data we have the ability to “PinPoint” our marketing strategy to attract buyers most likely to be interested in your home.

1. What is PinPoint marketing?

• The system helps The Stahl & Stahl Group to create customized marketing campaigns by identifying those potential buyers in a particular life stage, demographic, lifestyle and income.

2. What type of differentiating characteristics can be used to target potential buyers?

• Segments include: first-time home buyers without children, first-time home buyers with children, move-up consumers, empty nesters, mature consumers, premier consumers and second-home buyers.

3. How Specific can we be?

• We can filter for approximate income as well as lifestyle interests. This allows us to market two properties in similar locations with similar prices to the people who would be most interested in each of them, possibly with zero cross over. To some golf, water-front location, schools, lot size, or community activities may be the most important thing, others may not have any interest in one or several of these things. PinPoint marketing allows us to exclude those who aren’t interested while including any or all potential buyers who are interested in and have the ability to purchase your home.

4. What does this mean for you?

• This means that we can be more selective in our marketing. We are showing your home to more people who want and can afford your home, with less waste on blanket marketing and less showings to those who would not be interested. With less waste, we can use the same marketing dollars to greater effect and spend less time on the market. We are also using fewer resources.

We have been using our PinPoint marketing strategy to great effect for our clients and are excited to be able to use this advantage to help you and your family. If you would like to see first-hand how it works, we would be happy to meet with you and give you a demo. Combining tailored mailings with social media and email allows us to be our best for our clients.